Add Comment (0)Tonight I modified the way my site is generating meta data. Meta data’s purpose, is to show search engines how to index my articles in their database. I won’t go into the details, but since this change is transparent to most of my visitors and the subject of meta data for Search Engine Optimization, or SEO, can be complex and detailed. So instead, I will give you a quick explanation of what I did.
The first thing I did, was to change the way my site was displaying the pages’ title. The title is what you see in the upper left hand corner of your web browser, aka the title window. It’s also the title you’ll see for each page in your taskbar.
The next thing I modified was the meta description for each page, before the description was hard-coded globally. This is a no-no when it comes to search engines, because this would cause duplicate page descriptions throughout the site. Now the meta description is based on the content of that particular page/article. Or, I can hard code the description as I’m writing the article using a custom key and value.
Finally, I changed the meta keywords from a bunch of hard-coded words targeting “Blaine,” to keywords and tags associated with the particular article.
The three of these changes will help with SEO and give me better placement in search engine results. The targeted meta data will give my pages and articles better relavance when indexing my site in search engines.